About us

Helping to create a store loved by customers.

MS&Consulting is a company that helps customers love their stores.

We use many services throughout our day. Receiving thoughtful service enriches our hearts and minds. At the same time,

the person who provides the service also feels enriched. A store that is loved by its customers attracts people and its business is stable.
We help create this chain of events.

In this way, we are gradually increasing the richness of heart and mind in the world. That is our wish.

Profile

Corporate Name	MS&Consulting Co., Ltd.
Business Activities	Management consulting and research services focused on improving customer and employee satisfaction.
Founded	May 16, 2008
Stock Exchange Listing	Tokyo Stock Exchange, Standard Market (Securities Code: 6555)
Number of Employees	151 (Full-time employees; as of February 28, 2025)
Annual Number of Clients	909 (As of February 28, 2025)
Capital Stock	78 million yen (As of February 28, 2025)
Head Office	Kodenmacho Shin-Nihonbashi Bldg., 4-9 Nihonbashi Kodenmacho, Chuo-ku, Tokyo 103-0001, Japan
Representative	Hidetoshi Tsuji, Representative Director
Board of Directors / Executives	Chairman and Executive Director Akinori Namiki Senior Managing Director Yukihide Shibuya Outside Director Shun Yamazaki Director, Member of the Audit and Supervisory Committee Kenji Tsuchida Outside Director, Member of the Audit and Supervisory Committee Toshiyuki Kamimura Outside Director, Member of the Audit and Supervisory Committee Koji Hayashi Outside Director, Member of the Audit and Supervisory Committee Ken Okamoto

■ Mission
MS&Consulting Inc. is a research and consulting company with a mission to create a spiritually rich society. As a partner for
business improvement in the service industry, we help our clients improve customer satisfaction and employee engagement with
science, data and theory of customer contact.

In the service industry, customer satisfaction is inseparably linked to employee satisfaction. Therefore, we provide services based
on the service profit chain concept and aim to contribute to medium-term to long-term business development by linking measures to
improve customer service, job satisfaction and profitability for our client companies.

■ Business overview
Our business foundation is an undercover research service (Mystery Shopping Research) for businesses operated for general
consumers. We boast the industry's largest track record, with 234,000 annual undercover surveys conducted and a cumulative total of
1.28 million employee satisfaction surveys. In addition to utilizing survey results, we developed a cloud service to support store
management DX and on-site improvements (as of the end of February 2025).

We are committed to the development of our client companies and the service industry through industry-academia-government
collaboration, with our strength in organizational and workplace improvement consulting using big data, joint research with the National
Institute of Advanced Industrial Science and Technology (AIST) that has been ongoing since 2015, and various initiatives with the Ministry of Economy, Trade and Industry of Japan (METI) and
other government agencies and industry associations.

■ Our Clients / Case Studies
Note: Detailed case studies are available in Japanese only.

Access

Nearest Station	Tokyo Metro Hibiya Line, Kodenmacho Station: 1 minute walk JR Sobu-Honsen Line, Shin-Nihonbashi Station: 6 minutes walk Toei Shinjuku Line, Bakuro-Yokoyama Station: 7 minutes walk JR Chuo Line, Yamanote Line, Keihin-Tohoku Line, Tokyo Metro Ginza Line, Kanda Station: 11 minutes walk Tokyo Metro Ginza Line/Hanzomon Line, Mitsukoshimae Station: 12 minutes walk
On foot	The nearest exit is Exit A4 of Kodenmacho Station on the Tokyo Metro Hibiya Line. When you leave the exit, you will see St. Mark's Cafe on your left and Komoro Soba on your right. Walk along the Komoro Soba on your right and cross the street to the building. Across from the front of the building you will see Seijo Ishii. (Note: The front entrance is open on weekdays 8:00 - 20:00, Saturdays 8:00 - 17:00, and closed on Sundays and holidays.) If you have an appointment after hours, please wait in front of the main entrance for us to let you in.

Nearest Station

Tokyo Metro Hibiya Line, Kodenmacho Station: 1 minute walk
JR Sobu-Honsen Line, Shin-Nihonbashi Station: 6 minutes walk
Toei Shinjuku Line, Bakuro-Yokoyama Station: 7 minutes walk
JR Chuo Line, Yamanote Line, Keihin-Tohoku Line, Tokyo Metro Ginza Line, Kanda Station: 11 minutes walk
Tokyo Metro Ginza Line/Hanzomon Line, Mitsukoshimae Station: 12 minutes walk

On foot

The nearest exit is Exit A4 of Kodenmacho Station on the Tokyo Metro Hibiya Line.
When you leave the exit, you will see St. Mark's Cafe on your left and Komoro Soba on your right.
Walk along the Komoro Soba on your right and cross the street to the building.
Across from the front of the building you will see Seijo Ishii.
(Note: The front entrance is open on weekdays 8:00 - 20:00, Saturdays 8:00 - 17:00, and closed on Sundays
and holidays.)
If you have an appointment after hours, please wait in front of the main entrance for us to let you in.

History

2000	Launched Mystery Shopping Research (MSR).
2002	began full-scale development of MSR Number of MSR surveys exceeded 1,800 per year Number of surveys.
2009	Number of MSR surveys exceeds 100,000 per year.
2013	Number of MSR surveys exceeds 150,000 per year.
2016	Subsidiary MS&CONSULTING(THAILAND)CO., LTD established in Thailand. Subsidiary MS&CONSULTING Taiwan CO., LTD established in Taiwan.
2019	Listed on the First Section of the Tokyo Stock Exchange on February 20.
2021	Selected as one of the Best Companies to Work for in Japan by Great Place to Work(R), 2021 edition.